Jobs: Senior Digital Marketing Manager - Fettle

We're looking for a digital marketing guru to join our multi-award winning health tech team

SH:24 is an innovative heath tech company, delivering online sexual and reproductive services across the UK, 24:7. We offer:

  • Unrivalled specialist clinical advice and support
  • Interactive sexual health risk assessments with linked health promotion advice
  • STI home test kits (postal or community pick up)
  • Treatments
  • Access to a range of contraception

Our brands, which include, make it easier for people to manage their sexual and reproductive health. We are a not for profit with an appetite for social good, innovation and sustainable growth.


This is a rare, incredibly exciting and rewarding opportunity to join a high performing team and a rapidly expanding health tech start up, with a meaningful social mission. 

We are looking for a confident, talented and motivated Senior Digital Marketing Manager to help take our Fettle brand to the next level - leading our presence online to drive rapid growth in the UK and eventually beyond. 

This senior role will work closely with the SH:24 senior management team to lead the generation and delivery of Fettle's digital marketing strategy, overseeing a period of unprecedented growth. 

You will have in-depth experience of creating branded campaigns and social media content. Incredibly ambitious with strong project management skills, you’ll thrive in what is a dynamic and fast-paced business, in a fascinating, fast moving market.  You will be a creative with the ability to think laterally– always looking for new ideas and concepts.

The salary for this full-time role is £46,000 and the post will be based in SH:24's Central London offices, reporting to the Head of Communications.


You will be a generalist with the energy to not only generate new strategies but to execute them - we need someone to get their hands dirty setting up and delivering campaigns.

You will be a digital marketing guru with the know-how to drive conversions and rapidly convert latent potential into revenue and market share. 

You'll have a minimum of 5 years' experience in managing and delivering e-commerce digital content and strategies within a web agency, or client-side in an in-house role. Your role will be to plan and deliver highly effective and engaging digital campaigns to drive brand awareness and product sales.

Core responsibilities

  • Devise digital growth strategies
  • Set and own KPIs for conversions, SEO, content and brand awareness
  • Execute and manage new digital campaigns from scratch, across PPC, SEO and Social channels
  • Manage campaign budgets, bids management, keyword research and creative ads
  • Identify trends and insights; optimising spend, performance and impact
  • Work with influencers in local markets to coordinate activities with paid channels and PR
  • Manage the design and generation of digital/media assets
  • Design and execute insight dashboards and reports to optimise conversion
  • Identify and test new channels/routes to market
  • Present campaign data back to the senior management team 
  • Contribute towards overarching brand strategies

Skills and Experience

  • Proven experience in performance marketing/campaigning, having undertaken digital campaigns for brands
  • Analytical by nature and adept at post campaign analysis
  • A creative, with the ability to design and generate unique, hard hitting and long reaching content and campaigns
  • A strong understanding of Google Analytics, AdWords, Google Tag Manager, SEO, Social Media
  • Proven experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience of gathering and utilising insights
  • Experience of mobile first products and specifically acquiring users via web 
  • Excellent communication and interaction skills; written and verbal 
  • Experience with A/B and multivariate experiments
  • Passion for social good (experience of the healthcare industry desirable)
  • Must have current and valid eligibility to work in the UK

How to apply

To apply or find out more, please email us with a CV and covering letter to: